Grad DNA is a tech start-up in the HR sector. It makes psychometric testing available via an intuitive mobile app, delivering tested graduates to the right employers. We were commissioned to create a social media video campaign for their target 18-25 year old market.

Output: 1 x Google Play product video
Aim: Launch and explain the Grad DNA app to purchasers

Output: 5 x “Show Employers What You’re Made Of!” Social media video campaign
Aim: Short videos for social media